Write To Be Read

One Day


Aim

• To inspire you to look at writing in new ways.

• To improve your success in transmitting your desired messages to readers.

• To improve your writing skills and style

• To improve the accuracy and precision of your writing

• To speed up your writing process


Content

• Writing as a marketing exercise

• Writing clearly and concisely

• Writing with a purpose

• Overcoming the problem of getting started

• Choosing the right words

• Checking your tone

• Structuring your writing tasks

• Using the spell check to your best advantage

• The role of punctuation and grammar

• This workshop deals with the philosophy (why we do it) and principles of writing, then the emphasis shifts to putting this into practice.

• Break-outs with tips on: different writing styles; tips on grammar and punctuation tricky, weasel and buzz words and phrases; traps to avoid; the difference between changing language, and fashion and fads.

• Τhis is not a theoretical seminar. Nor does it seek to have everyone writing exactly the same way. The aim is to help you discover your style of writing – and enhance it.