Merchandising

Duration
Half Day

Aim

To provide participants with an insight into ways they can display in their windows to encourage shoppers.

Content

  • Who are our customers?
    • Market research
    • Positioning
    • Segmentation
    • Targeting
  • How do we present our store?
    • Store dynamics
    • Atmosphere Image
    • Branding
    • USP
  • How do we display our product?
    • Display units
    • Presentation
    • Windows
  • How do we describe the product?
    • Ticketing
    • Posters
    • Signage
    • POP display
  • How do we get them in?
    • Retail advertising
    • Public relations
    • Media promotion