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Advanced Sales for the Retail Sector


One Day


Sales skills and quality customer service skills will help you to maximise every sales opportunity in what is becoming an increasingly tough environment.


  • Service is the key

  • What are customers looking for from a supplier in the retail sector?

  • Personal sales skills

  • What influences the customer’s buying decisions?

  • Can you affect the purchasing process?

  • The importance of communication skills to maximise each sales opportunity

  • The need for assertive rather than aggressive behaviour

  • Present benefits to the customer, not bare facts

  • The add on factor, added revenue and added value to the customer

  • Be able to discuss the price with confidence

  • Handle sales objections and close effectively

  • The importance of inviting customer feedback